Die in the Dark
Hi, I’m Bryan.
We know “the only constant is change,” but we may be hesitant to embrace it—and yet we desperately need the right kind of change to move forward and make the world a better place.
Marketing is the science of creating change. Where does it start? With an amazing idea.
The greatest ideas need the most effective marketing.
Our mission is to shed light on bold ideas. Life-changing ideas. And to spell out the tactics needed so that those ideas break through the noise.
It could be something personal, like how to improve relationships with friends and family. Or something monumental, like how to solve the world’s climate crisis.
Whether large or small, great ideas deserve to stand out in the crowd. I hope you’ll join me in the quest to help them do just that.
Seth Godin
Published by:
Topics and Articles
The straight skinny on Reels: how hyped should advertisers get?
Meta’s Reels are in focus right now. Investors are wondering how they’re performing for advertisers and just about everyone’s watching to see if they curtail TikTok’s status as the go-to platform for younger users. But the ‘reel’ magic might be in Meta’s new measurement tools…
How to Build a Killer Marketing Function at Your Mature Company
A marketer’s job is never done. Fending off challengers and keeping on top of the latest industry developments and releases is a good chunk of work, even for companies at the very top of their industry.
Customer Lifetime Value—Why Brands Should Focus on Their Best Customers to Improve Holiday Growth
An LTV strategy has the potential to dial up revenue while preserving budget and margins
While ChatGPT Got the Headlines, Meta’s AI Took Q4 Pole Position
ChatGPT and similar AI tools do indeed have many marketing uses – content, research, chatbots, creative, and light coding, to name a few – not to mention vast potential to do societal good and harm. Speaking strictly from a marketing perspective, though, what Meta’s investment in AI is doing for advertisers should have it squarely back in the spotlight by the time Q4 numbers roll in.